Equipment FX

Welcome to The EquipmentFX Portfolio Homepage

admin — Fri, 04 Jun 2010 15:51:30 +0000

Marketing is a Set of Ongoing Disciplines...

One of the key marketing disciplines is creating the best possible first impression, and doing it without spending a fortune. To do this, you need to plan in advance and know when other collateral pieces are being developed. This allows for more production material, which in turn allows for more “customer touches”. Costs can be lowered by as much as 300%.

You’ll also retain a unique look and feel for your company. The portfolio of work you see here is a decade in the making of direct marketing fundamentals for the equipment business that is proven to work. EquipmentFX… Your One Call Marketing Department…

Sell Sheet-Attachment-Vacuworx Pipelifter

admin — Sat, 29 May 2010 08:22:06 +0000

When taking on a new product line, it’s important to consider the product, the problem it solves and the elements of the application that the equipment is used in.

Contact Elements include locations, website address, #800 and front/back orientation with company text and other cross selling of products you have for sale.

Sell Sheet- Simpson Fastener

admin — Sat, 29 May 2010 08:21:21 +0000

Includes features, benefits and what problem the tool solves compared to the competition. It also includes “special introductory offers”, expiration dates and classic “calls to action” along with “added bonus” feature.

Ideal for new product introduction.

Sell Sheet- Simpson- Summer Special

admin — Sat, 29 May 2010 08:20:26 +0000

Ideal for new product introduction, seasonal specials and promotional contests/rules.

Sell Sheet- Simpson- Cross Promotion

admin — Sat, 29 May 2010 08:19:33 +0000

Ideal for new product introduction, seasonal specials and promotional contests/rules. This focuses directly on introducing other low cost products to entice a buyer to look at other products for sale.

Sell Sheet-Increase the Offer

admin — Sat, 29 May 2010 08:18:20 +0000

Includes features, benefits and what problem the tool solves compared to the competition. It also includes “special introductory offers”, all designed to entice the dealers to double their purchases for increased savings.

Ideal for new product introduction, seasonal specials and promotional contests/rules. This is a great way to test an ad for direct response rates by tracking participation.

Sell Sheet-Maintenance Special

admin — Sat, 29 May 2010 08:17:20 +0000

Includes features, benefits and general description of the service. This is a great way, for a low cost, to perform a valuable service, get to know the customer and up-sell maintenance and safety items.

Ideal for new product introduction, seasonal specials and promotional contests/rules. It’s a great way to fill the shop with new work. Can be promoted by technicians, Aftermarket sales or New Equipment sales.

Sell Sheet- Product Specific- Kawasaki Loaders

admin — Sat, 29 May 2010 08:15:57 +0000

Includes features, benefits and general description of the product. It includes specific, quantifiable reasons the loader is better than the competition. Classic headlines, sub-headlines, contact elements and “calls to action”.

This is another way to introduce other, fun and different reasons why a prospect might consider your company.

ASK FOR DETAILS: Background on Hunt, Fish and Sportsman Club

Sell Sheet- Columbia- Application Specific

admin — Sat, 29 May 2010 08:14:50 +0000

This is perfect once a database of users is built, industries identified. This can be used for local resort newspaper ads, regional newspaper, direct mail or handouts.

It includes application information, features/benefits and classic contact information, “calls to action” and direct response “do this next” instructions.

Sell Sheet-Company Club-Free Subscription

admin — Sat, 29 May 2010 08:11:45 +0000

This is a classic play on a low-cost way to introduce the company by providing a magazine subscription, 6X per year, sent to the recipient with the company name on the label.

Average magazine cost subscription: $19-26 per year, cost per contact, $3-4$. Good, low cost way of being different and providing something of value.

ASK FOR DETAILS: Contest to compel someone to provide information