
Direct Mail-Department Specific-Humor and Interruptive
Filed under: Direct Mail
Tagged:
Description
Make the bland exciting. Do your research, work your findings into your promotional material and you begin to help the prospect decide that your company looks a lot more thorough than the next guy.
Be specific, use headlines, sub-headlines, calls to action and direct response. Even throw in some free analysis or surveys. Show value, lessen the objection to price.






















