Direct Mail-Department Specific-Humor & Interruptive

Description

Prospects are used to the “same ol, same ol” when it comes to promotional material.  Interrupt them, engage them and give them a reason to decide.  Do your research on the competition, understand if you can do better, and fix it.

Classic use of headlines, sub-headlines, direct response and calls to action.  Tell them what to do; ask for the order at every opportunity.